Privacy Policy

Effective Date: July 28, 2026

Welcome to Natural Water Solutions (also operating as PureWay of Daytona). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (purewayofdaytona.com) or interact with our business to inquire about our whole-home water filtration services across Central Florida.

Please read this Privacy Policy carefully. By using our website or submitting your information to us, you consent to the data practices described in this document.

1. Information We Collect

We collect information that you voluntarily provide to us when you express an interest in obtaining information about our products or services, request a quote, or contact us directly.

The personal information we collect may include:

  • Contact Information: Name, email address, phone number, and physical service address (including locations within Daytona, Ocala, Leesburg, The Villages, and surrounding areas).

  • Service Details: Information regarding your household water systems, well water status, or specific filtration needs that you share during consultations or via forms.

2. How We Use Your Information

We use the personal information collected to operate our business and provide you with targeted, high-quality service. Specifically, we may use your information to:

  • Respond to your direct inquiries, phone calls, and customer support requests.

  • Provide accurate estimates and schedule local service appointments.

  • Operate and optimize our localized digital marketing and Google Ads campaigns.

  • Send administrative information, such as updates to our terms, services, or scheduling changes.

3. Cookies and Tracking Technologies

Our website, hosted on Squarespace, utilizes cookies and similar tracking technologies to improve user experience and analyze website traffic. Additionally, because we utilize Google Ads for local outreach, third-party vendors (like Google) use cookies to serve ads based on your past visits to our website.

These tracking tools help us measure the effectiveness of our advertising and call-generation efforts. You can manage your cookie preferences through your web browser settings or by utilizing Google's Ad Settings.

4. Sharing Your Information

We respect your privacy and do not sell, rent, or trade your personal information to third-party data brokers or marketing agencies. We may only share your information in the following situations:

  • Service Providers: We may share data with trusted third-party vendors who perform services on our behalf, such as website hosting (Squarespace), data analytics, and customer relationship management.

  • Legal Obligations: We may disclose your information if required to do so by law, subpoena, or in response to legitimate requests by public authorities.

5. Data Security

We implement reasonable administrative, technical, and physical security measures to help protect your personal information. However, please be aware that no security measures are perfect or impenetrable, and no method of data transmission over the Internet can be guaranteed against any interception or other types of misuse.

6. Your Rights

Depending on your jurisdiction, you may have the right to request access to, correction of, or deletion of the personal information we hold about you. To make such a request, please use the contact information provided below.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business operations or legal obligations. The updated version will be indicated by the "Effective Date" at the top of this page. We encourage you to review this Privacy Policy periodically.

8. Contact Us

If you have questions or comments about this Privacy Policy or how your data is handled, please contact us at:

Natural Water Solutions / PureWay of Daytona